February 28, 2017
A few years back I spent my days working in insurance. Then I quit. Yep, I was a quitter, but I needed a change in my life, I needed a shake up to figure out what was next. Shortly afterwards, I started a photo project to highlight the role women play in agriculture. Well, that grew. I designed a website, started social media pages, started sharing their stories, and started getting some pretty great press. All the while, I had no idea what I was doing, but I surrounded myself with great people, put smile on my face, took a deep breath and gave it a shot.
Then the project turned into a business, I started designing and selling a few T-shirts, displaying photographs and eventually doing some public speaking about the FarmHer project. When I would get up on stage my voice would shake and knees felt weak. I still had no idea what I was doing but kept at it, surrounded myself with even more amazing women that I had met along the way, and gave it my best.
Then I started getting a little further out of Iowa, attending ag-focused conferences and events, selling shirts, talking, photographing women on farms and ranches around the country and doing a whole lot of connecting with other women involved in agriculture. I found that by connecting with these other absolutely amazing, strong and successful women, FarmHer kept gaining steam. I had no idea what I was doing, but I put on a brave face.
Soon with a lot more girl power from intern Lexi Marek, we started our first FarmHer event. I really, really had no idea what I was doing. We rented space, put together the materials, built out an agenda and speaker list and worked on sponsorships with the culmination of a fun and empowering day for about 250 young women. We brought together a group of strong and successful women to talk and share their stories and it was powerful. Then we expanded it to four states. We don’t always know what we are doing, but we have learned a ton and have an amazing network of women we have met along the way; FarmHers, RanchHers, professionals and people who want to help and they give us the confidence to push forward!
Through Grow I connected with another strong and smart woman who I now work with to create our very own TV show, shining a light on the women of agriculture on a really, really big stage. Along the journey I have met and photographed many, many women around the country. I have learned how to be in front of a camera, not just behind one. I have gained friends and expanded my network in ways that I couldn’t have ever imagined and I get to share the FarmHer stories with over 50 million households each week. I can’t say I always know what I am doing, in fact most of the time I don’t, but in working with the amazing women on my team and that I have had the privilege of visiting, we have created something quite special.
March 11, 2017
Thanks for all the encouragement and for sharing your journey. Hope to see you in Des Moines in June with Moma!
March 09, 2017
I attended your class in Commodity Classic 2017, and your stories about your passion and the video that you shown were inspiring.
I’m new to farm life and really enjoyed your class :)
February 12, 2018
It’s important for all of us FarmHers to feel confident in our own skin, but having a wardrobe that represents our passion? Now that’s amazing! Here are some of my favorite ways to style a few FarmHer pieces, each of which you can purchase at FarmHer.com.
February 05, 2018
Valentine's Day is near and LOVE is on everyone's mind! No matter whether this love is for that special someone, a furry friend, or your family, everyone can agree that the feeling of LOVE is contagious. That's why we, here at FarmHer, want to share why we LOVE you!
January 11, 2018
Sign up to get the latest on sales, new releases and more …