• Where I Wouldn't Be; Five Years of FarmHer

October 15, 2018


Just a few short years ago, I had a “successful” 11-year career in corporate agriculture. Despite the “success” of my career, being a young woman in that role always felt like a cloud floated over my head. I felt like I had to work harder, faster, and smarter just to prove myself. At some point, I came to realize that no matter how hard I tried, I was just never going to break through that “grass ceiling,” and to be honest, I didn’t really want to anymore. So I quit. I gave up. At times, I have wondered if that was the right decision. Where would I be if I had fought through?


I can tell you where I wouldn’t be if I hadn’t taken that leap….


I wouldn’t have traveled to a farm in western Iowa on a rainy spring morning in April of 2013 to take the pictures that would change the course of my life.  Those were the first images I took for what came to be FarmHer. They were the beginning.

I wouldn’t have photographed seven other women on their farms that summer, giving me the content I needed to launch a website and social media pages for all of the world to see.


I wouldn’t have created that first FarmHer, Love the Land, Care for the Community, Feed the People t-shirt that is now loved by thousands and thousands of women around this country.  


I wouldn’t have stepped out of my comfort zone in 2014, speaking and sharing FarmHer with any audience that would listen.


I wouldn’t have met and been surrounded with the people who would help bring together young women at our first Grow event in 2015.  That event not only changed our path, but I think it changed theirs too. Inspiring, empowering and engaging young women in agriculture.


I wouldn’t have had a phone call from Patrick Gottsch of RFD-TV that set us on a path to create FarmHer the TV show.  Now in our third season, we have the blessing of sharing the stories of amazing women with over 50 million households around the country.

I wouldn’t have had the chance to meet and work with the amazing women that are now “the FarmHer team.”  They make the magic happen!

I wouldn’t have had the opportunity to see women of all ages come together to connect and learn from each other at our national “I am FarmHer” events.  The connections made at these events are priceless and the growth I see happen before my eyes is absolutely amazing!

I wouldn’t be sitting here looking at 148,236 (and growing) uses of #FarmHer on Instagram.  Check it out. It’s real. There are women gaining strength and growing in their roles in agriculture all over the world, sharing their stories through #FarmHer.

Over the past five years, I have come to realize that I didn’t quit. I simply took a break and changed paths. I altered the way the story was written in my head. After I left, I kept going and found my passion in FarmHer. Since then, I have pushed, climbed, scraped, and stumbled my way into something so much more for me, and for women.  

If you are struggling with a decision today about changing the way your story is written, remember that the person most hung up on what path you take might be the person in the mirror. There is a difference between quitting and knowing when you have had enough. Use that change to propel yourself forward to the next big thing or the next little joy in your life...you just never know what is around the corner!

Sincerely,






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