About FarmHer

It all started with a dream and a camera.
In 2013, Marji Guyler-Alaniz had just left her job in corporate agriculture and started a photo project titled FarmHer, capturing women working on the farm. She wasn't the only one interested in updating the image of agriculture and others began to follow the movement.
FarmHer quickly grew into a place where stories are shared and women are not only recognized but feel a sense of inspiration and community. Today the business consists of various entities, all shining a light on women in agriculture.

Meet the Team

Marji Guyler-Alaniz

President + Founder

After working in corporate agriculture for eleven years, Marji started FarmHer in 2013 to begin to shine a light on women in agriculture through photography. When she is not answering phone calls, at a photoshoot, filming the next television episode, or managing all aspects of FarmHer, she can be found in her home state of Iowa hanging out with her husband and two kids.

Erin Leifker

Business Manager

Erin is a connector of people, fueled by a determination to make great things happen.   Her role centers around building relationships and creating opportunities between FarmHer and other organizations.
Erin is the proud 5th generation on her family’s Century Farm in south-central Wisconsin and thrives on volunteering in her community, spending time with her family and cheering her kids on in all sorts of activities!


Each week a new epsiode of FarmHer airs on RFD-TV, visiting a farm and digging into the roots of the lives of a FarmHer and her family.


FarmHer is proud to offer women a vast array of apparel, accessories, and goods to represent their everyday lifestyle.


Finding platforms to share stories is a priority for FarmHer. Join listeners and tune into SiriusXM radio or download the podcast for the latest interviews.