An event for women in agriculture

June 26-28, 2017  |  Des Moines, Iowa

 Proudly sponsored by:

I am FarmHer will bring together women from all walks of life, both professionals and producers, who share a love for agriculture and a desire to collaboratively bring light to how their lifestyles are impacting the world around them. 

While enjoying the company of your fellow FarmHers, hear from industry leaders on topics such as leaving your legacy, building stronger relationships with your customers, understanding our political reality, and so much more. A line up of workshops will give hands-on experience and lots of fun will be had along the way!

Registration

The I am FarmHer event is sold out! The 2018 event information will be announced in August.  

Agenda

Monday, June 26, 2017

5:00 pm | Registration & Cocktail Reception

7:00 pm | FarmHer Dinner Party, Stine Barn

7:30 pm | Welcome! Christina Moffatt, Greater Des Moines Partnership & Creme Cupcake

Tuesday, June 27, 2017

6:00 am | Wake Up with FarmHer

Energize yourself for a day full of learning, networking, and lots of fun with a morning workout! Jodi Doughrey, yoga and fitness extraordinaire, will lead us in a yoga session to get our blood flowing and endorphins going for the day ahead.  No experience necessary. 

8:00 am | Breakfast

Sponsored by: National Pork Board

8:30 am | I am FarmHer - Marji Guyler-Alaniz, FarmHer Inc.

FarmHer was founded in 2013 to shine a light on women in agriculture and update the image of our industry. Marji will share the journey of FarmHer to set the stage for your experience as a part of I am FarmHer

9:15 am | 10 Habits of Highly Effective Women in Agriculture - Jeanne Bernick, K. Coe Isom

Jeanne will share a collective series of stories revealing the secret career habits and hard-won wisdom of accomplished farm and agribusiness women. She will provide you with 10 habits you can take home to boost your own success. 

10:00 am | Networking Break

10:30 am | Breakout Session #1 (attendee choice)

Our Political RealityGain a better understanding of how the new U.S. administration will impact you and the agricultural industry.

Amanda De Jong - Senior Policy Advisor, Iowa Corn Growers Association

Sponsored by: Iowa Corn Growers Association

Agriculture UNew to the agriculture industry or have a desire to build your confidence in a male-dominated industry? We will provide you with tools and resources to successfully navigate the industry.

Marji Guyler-Alaniz - Founder + President, FarmHer, Inc. 

Lead SimplyLeadership can often be conveyed as a complex skill, but it doesn't have to be. Holly Hoffman, RanchHer, and finalist on CBS' Survivor, will walk you through a few simple steps to becoming a better leader.

Holly Hoffman - CBS Survivor Finalist and South Dakota RanchHer

Leaving a LegacyWhether you will be carrying on a farm's legacy or developing a plan to leave it to your loved ones, our experts will give you the tools to successfully make a plan to do so.

Dee Dee Chadwick - Senior Director, Nationwide

11:30 am | Networking Lunch

12:30 pm | Developing & Marketing Brand YOU - Workshop, presented by Latham Hi-Tech Seeds

Whether you’re a farmer prospecting new land to rent, selling show stock, marketing fresh produce or a FarmHer working as an agribusiness professional, your personal brand influences success. Much like business mission statements, Personal Brands communicate values, shape reputation and create a vision for the future. In this workshop we’ll walk through the steps to developing and effectively marketing Brand YOU both on and offline.

2:30 pm | Networking Break

3:00 pm | Breakout Session #2 (attendee choice)

Our Political RealityGain a better understanding of how the new U.S. administration will impact you and the agricultural industry.

Amanda De Jong - Senior Policy Advisor, Iowa Corn Growers Association

Sponsored by Iowa Corn Growers Association

Agriculture UNew to the agriculture industry or have a desire to build your confidence in a male-dominated industry? We will provide you with tools and resources to successfully navigate the industry.

Marji Guyler-Alaniz - Founder + President, FarmHer, Inc. 

Lead SimplyLeadership can often be conveyed as a complex skill, but it doesn't have to be. Holly Hoffman, RanchHer, and finalist on CBS' Survivor will walk you through a few simple steps to becoming a better leader.

Holly Hoffman - CBS Survivor Finalist and South Dakota RanchHer

Leaving a LegacyWhether you will be carrying on a farm's legacy or developing a plan to leave it to your loved ones, our experts will give you the tools to successfully make a plan to do so.

Dee Dee Chadwick - Senior Director, Nationwide

4:30 pm | Never Give Up-The Survivor Way - Holly Hoffman, CBS Survivor Finalist, and South Dakota RanchHer

As we survive life's challenges, we come face-to-face with fear and uncertainty. Challenges allow us to step out of our comfort zones and push ourselves beyond our own self-limitations. It is how we choose to overcome these challenges that make us who we are. As Holly shares her experiences of surviving hit reality series, Survivor, she will encourage you to think how you decide to survive on a daily basis. 

6:30 pm | Wine & Dine Around, Downtown Des Moines 

Visit the birthplace of Successful Farming while enjoying a glass of wine in Better Homes & Gardens' test gardens - all in one location! Meredith Corporation is famous for household titles, such as these, as well as Magnolia Journal, Parents, FFA Horizons, and Family Circle (just to name a few). Enjoy a tour and learn how agriculture was the foundation for this successful corporation. After your wine and tour, dine around downtown Des Moines with all of your new FarmHer friends!

Wednesday, June 28, 2017

7:30 am | Breakfast

8:00 am | 'Meet Your New Boss' Panel - presented by Meredith Corporation

Featuring: Cristen Clark, Food & Swine Iowa; Kristin Porter, Iowa Girl Eats; Jennifer Darling, Editor-in-Chief of Allrecipes magazine

Consumers, specifically Millennials, are becoming an important piece to the food system's puzzle. They are actively taking over the Baby Boomer's reigns as BOSS in the food trends market. Meredith Corporations's Food Editors, along with a food blogger, will take us through their research that they have done in trying to understand how this new consumer affects us as farmers, producers, and agribusiness professionals

9:00 am | Networking Break

9:15 am | Recognizing and Communicating YOUR Value as a Leader - Danielle McCormick, K.Coe Isom 

Whether you lead projects, tasks, or people, understanding and communicating your value to others is a critical skill for every woman regardless of your profession. In this engaging workshop, participants will learn: 1) How to recognize the value of their role, 2) How to communicate their value to others, and 3) Foundational leadership traits to make a more significant impact on your organization.

11:15 am | Break, Grab & Go Lunch

11:45 am | FarmHer, Exclusively on RFD-TV

Featuring: April Shaeffer, North Carolina; Jennie Smith, Iowa; Crystal Blin, Iowa

Get a behind the scenes look at RFD-TV's new hit series, FarmHer. A few of the women who were featured on Season 1 will share their experiences as FarmHers. Attendees will enjoy a candid conversation with these ladies about the same challenges and successes they have on their own farms and in their own professional careers.

1:00 pm | Dismiss

Hotel Information

Sheraton West Des Moines

1800 50th St., West Des Moines, IA 50266

Contact the Sheraton West Des Moines Hotel at (515) 223-1800 or reserve online. The reduced nightly rate of $119 for FarmHer participants is available by making your reservation no later than June 2, 2017. Reservations made after that date are subject to higher rates.  

  

Sponsorship

Interested in becoming a sponsor?  Email Carly for more details!

I am FarmHer Sponsors: 

           

 

Connect Sponsors:

          

       

 

Media Sponsors: