About FarmHer

Marji Alaniz of FarmHer holding a camera

A dream and a Camera  

In 2013, Marji Guyler-Alaniz had just left her job in corporate agriculture and started a photo project titled FarmHer, capturing women working on the farm.

She wasn’t the only one interested in updating the image of agriculture others began to follow the movement. 

FarmHer quickly grew into a place where stories are shared, and women are not only recognized but felt a sense of inspiration and community.

What is FarmHer Today

Today the business consists of various entities, all shining a light on women in agriculture.

FarmHer has featured over 350 women and creates a diverse set of media offerings, including photography, events, television, YouTube videos, written word, and podcasts.

Each month, over a million people, interact and/or experience our brand’s presence in their lives. To learn more about FarmHer’s reach and audience, check out our media kit here.

Work With Us

We work with a select number of brand partnerships each year. Are you interested in a partnership? Let’s get connected!

Meet the Team

Marji Guyler-Alaniz

President and Founder

Marji is our chief storyteller and a serial entrepreneur at heart. She captures or directs all creativity for the FarmHer brand and provides the community with entertainment, connection, and inspiration for the FarmHer in all of us.

Besides being the President and Founder of FarmHer, she is also a lifetime Iowan and lover of photography. That love, combined with Graphic Design, Journalism, and Photography degrees, and an 11-year career in corporate agriculture led her to launch FarmHer.

Chelsie Voorhees

Content and Social Media Specialist

Chelsie is the creative behind the brand’s online presence. A natural storyteller, she shares the lives of FarmHers with our audience in the forms of social media, blog posts, and digital campaigns.

Chelsie grew up on a row-crop century farm located in northwest Kansas where her passion for agriculture began. Not far from home, she now resides in Beloit, Kansas with her husband, toddler and rescue pup. When she’s not cultivating ideas online, you can find Chelsie cheering on the Kansas City Chiefs or spending time with friends and family.

Sam Capoun

Sam Capoun


Sam has had a love, passion and talent for merchandising for as long as she can remember. She leads our merchandising from design conception to sales oversight and works closely with Tony for product orders.

A RanchHer at heart, Sam grew up on her family’s ranch in Kansas and currently lives there with her tiny FarmHer. She is also a professional communicator by day, a fashion boutique owner and operator, and a FarmHer by night.

Tony Alaniz

Vice President of Operations and Technology

Tony is always on call for anything tech that arises at FarmHer. From podcast and music production to videographing and logistics of equipment, he is our go-to man.

Married to Marji, she and their children are the inspiration in all he does. Marji is notorious for waking him up in the middle of the night with a new “what if we did this”, leading to countless hours of researching, planning, and building. When he has spare time, you can find him playing in various music projects and video games.

Jodi Oleen

Partnerships and Digital Strategy

Jodi works with the team to craft unique, measurable, mutually beneficial brand partnerships, and as a digital strategist.   

Jodi grew up on the beachside in Central Florida. Her love of all things rural eventually landed her in Manhattan, Kansas. She now resides there with her partner, their four kids, as many horses and donkeys as she can squeeze on her ranchette, and even more dogs and cats. 

Ed Disterhaupt

Visual Design and Video Editor

Ed is our video editing machine who also takes on visual concept ideations and graphic design tasks for FarmHer. With a background in event and exhibit design, his visual inspiration often stems from architecture and product designs.

For Ed, FarmHer establishes a small sense of connection back to his childhood on a beef ranch watching his mother put in endless hours of chores while raising two boys. When Ed isn’t editing, he enjoys spending time with his daughter golfing, playing music, and watching old Disney movies as a family.