What is FarmHer?
FarmHer is about connecting with and shining a light on women in agriculture. Women who love the land, care for their community and feed the people.
As those in agriculture know, farming and ranching are not one size fits all. From the field to the classroom and even the boardroom, women in agriculture bring a unique and enthusiastic perspective to the equation.
Since its beginning in 2013, the brand has featured over 350 FarmHers and offers an array of media offerings and ways to connect with us, including our television show, events, social media, blogs, and podcasts.
Over a million people experience FarmHer’s presence in their lives and interact with us online each month. To learn more about FarmHer, please sign up for our weekly newsletter.
Work With Us
We work with a select number of brand partnerships each year. Are you interested in a brand partnership with FarmHer? Let’s connect!
Meet the Team
Raquel Gottsch Koehler
CEO
Raquel is the leader and vision behind FarmHer. She oversees all innovative marketing, media, event, and public relations strategies to increase the brand’s visibility. Raquel has over 20+ years of media experience working alongside her dad and sister as owners of Rural Media Group (RFD-TV, The Cowboy Channel, The Cowgirl Channel, Rural Radio of
Sirius XM).
Although she did not grow up on a farm or ranch, she has learned everything about the rural way of life from behind the camera lens and now raises her own family split between her husband’s family farm in La Vernia, Texas and corporate headquarters for RMG in Omaha, Nebraska, where her family is originally from.
Kirbe Schnoor
FarmHER TV Host
Coming to Texas via California, where she was raised on her family’s almond farm in the Central Valley, Kirbe believes in educating audiences about the agriculture and livestock industries, where their food comes from, the clothes on their back, and the people who make it all possible.
After college, Kirbe moved to Fort Worth to work for Superior Livestock Auction, hosting a daily live broadcast on the cattle market and industry fluctuations that aired on RFD-TV. She went on to be the resident Western Lifestyle and Agricultural Reporter for RFD-TV and The Cowboy Channel, a job that took her cross-country to interview rodeo athletes, livestock exhibitors, entrepreneurs, and public figures. She’s covered every aspect of Western life and culture from the fields to the red carpet.
Jodi Oleen
Partnerships & Digital Strategy
Jodi works with the team to craft unique, measurable, mutually beneficial brand partnerships, and as a digital strategist.
Jodi grew up on the beachside in Central Florida. Her love of all things rural eventually landed her in Manhattan, Kansas. She now resides there with her partner, their four kids, as many horses and donkeys as she can squeeze on her ranchette, and even more dogs and cats.
Katie Avant
Producer & Writer
Katie Avant is the producer and writer for FarmHer in addition to overseeing the production of RanchHer. She’s been involved with the FarmHer television series since 2017 and is dedicated to showcasing the stories of women in agriculture through these groundbreaking series. She also serves as the Director of Original Content at RFD-TV spearheading the network’s in-house television series.
It’s all in the family for Katie. Her husband, Matt, is the producer and writer of RanchHer and her brother-in-law Nathan is a videographer on the show. Katie and Matt live in Nashville, TN with their rescue beagle, Luna. Katie also has the goal of running 50 half marathons in 50 states by the time she is 50!
