FarmHER + RanchHER hosted “Making an Impact,” an inspiring panel discussion this year at NCBA CattleCon 2025, celebrating the influential contributions of FarmHERs + RanchHERs who are transforming the agricultural landscape through leadership, resilience, and sustainable livestock + land management practices. If you couldn’t attend the panel in person, you’re in luck! We’re excited to announce a special broadcast of “FarmHER + RanchHER: Making an Impact,” which premieres this Monday, March 31, 2025, at 8:00 p.m. ET on RFD-TV’s Rural America Live!
Moderated by Kirbe Schnoor, Host of FarmHER + RanchHER
Kirbe Schnoor, host of FarmHER + RanchHER, has worn many hats during her tenure at RFD-TV (and previously at The Cowboy Channel and The Cowgirl Channel). She reports at livestock shows across the country. She was a staple host on the TCC Tailgate Party during the National Finals Rodeo, The American, and Road to the Horse. She has spent summers traveling to rodeos to do sideline reporting.
Kirbe grew up on a farm in Central Valley, California. “We used to do a lot of diverse crops, and now it’s just strictly almonds,” she said. “I grew up bailing hay with my dad and my sisters, going through the tomato fields, the corn fields, you name it. California in the Central Valley, there’s a lot of diversity of agriculture, from produce to nuts to hay… all I’ve ever known is agriculture and farming.”
Meet the Panelists
Viewers will hear from four trailblazing women in agriculture as they share their journeys, challenges, and pivotal roles in feeding the world while caring for the land. From embracing innovative technologies to building thriving rural communities, these women are redefining agriculture and breaking barriers. Whether you’re an aspiring agriculturalist, an advocate for sustainability, or passionate about empowering women, this discussion will leave you inspired and equipped with fresh insights to support women driving positive change in farming and ranching.
RanchHER Jessie Jarvis, Owner/Founder of Of The West
RanchHER Jessie Jarvis is a third-generation Idaho cattle rancher and an esteemed figure in the ag industry and the Western world. She seamlessly balances her roles as a business owner, influencer, podcast host, public speaker, rancher, wife, and mother.
Aside from her family and their cattle operation, Jessie’s greatest passion is advocating for American ranchers and promoting the Western way of life. And it’s all about building genuine connections. As a social media influencer and the host of the Leaders of the West podcast, she connects with and shares the stories and successes of the people who live it every day. As the owner and founder of Of The West, a job platform for people looking for career opportunities in the Western and ag industries, she connects companies and brands with potential employees with shared passions.
Kaylene Ballesteros, John Deere Hay + Forage Go-to-Market Manager
We met RanchHER Kaylene Ballesteros, John Deere Hay & Forage Go-To-Market Manager, last year on the convention floor at NCBA CattleCon 2024! From baler automation to telling the world about the fantastic work of FarmHERs + RanchHERs, Kaylene shared with us some of the latest and greatest technology coming from John Deere and their continued commitment to the ag community. For them, harnessing new technology is about making life easier for operators.
NCBA Trailblazer Anna Kobza
Last year, we also met NCBA Trailblazer Anna Kobza, a dedicated Ph.D. student at the University of Nebraska, at CattleCon 2024. From showing cattle in high school to pursuing advanced studies, her passion for the beef industry and her journey into agriculture are so inspiring. Join us in welcoming Anna to the FarmHER + RanchHER community. Tune in to learn more about Anna’s love for the industry and her important work in feedlot nutrition!
Ways to Watch
Watch “FarmHER + RanchHER: Making an Impact” when it premieres on Monday, March 31, at 8:00 PM ET on RFD-TV and RFD-TV Now! You can also rewatch it on our YouTube Channel on Tuesday, April 1.
Binge all episodes and past seasons of FarmHER and RanchHER on demand at any time with your annual RFD-TV Now subscription. To sign up today, visit https://www.watchrfdtv.com/Account/SignUp.