Dirt Diaries EP #34: Digging in with Durango's Erin Delong

On this episode of Dirt Diaries, we’re sitting down with a woman who has helped shape one of the most recognizable brands in the western industry. Erin DeLong is the Marketing Manager for Durango Boots, where she’s spent more than a decade helping grow the brand, building meaningful partnerships, and telling the stories that connect western lifestyles to consumers around the world. 

From her roots in agriculture and 4-H to leading marketing campaigns, athlete partnerships, and major industry events like The American Rodeo and the National Finals Rodeo, Erin shares what it’s really like behind the scenes of one of the industry’s biggest brands. 

We talk about career growth, staying loyal to a company in a world that often encourages job hopping, the power of storytelling in marketing, western culture’s mainstream rise, and the faith, family, and values that continue to guide Erin’s journey. 

Plus, you’ll definitely want to stick around for some hilarious Dirt Diaries games where we learn about Erin’s love of laminating, her unexpected loyalty to the Kentucky Wildcats, and the sandwich we think she should pitch to Subway. 

So grab a coffee, pull on your boots, and let’s get dirty with Erin.

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