On this week’s episode of Dirt Diaries, we sit down with Callie Tice, Brand Director of Cowgirl magazine and someone who’s spent the last 16 years helping tell the stories that celebrate Western women, traditions, and the lifestyle so many of us love.
From taking a chance on a job she almost didn’t apply for to helping grow Cowgirl into one of the most recognizable brands in the Western industry, Callie shares how saying “yes” to new opportunities shaped her career.

Callie also gives us a behind-the-scenes look at the evolution of print media, social media, and the incredible impact of Cowgirl’s 30 Under 30 program.
The conversation dives into imposter syndrome, mentorship, finding your place in the Western world—even if you didn’t grow up in it—and why authentic relationships will always matter more than transactions.
Let’s get dirty with Callie!
How to Listen to Dirt Diaries
Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Tuesday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.
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