Life in agriculture is built on resilience — but even the strongest people need support.
That’s the heart behind “ProtectHER: The Weight We Carry,” a special new episode hosted by FarmHER + RanchHER host Kirbe Schnoor that opens up an honest conversation about mental health in agriculture.
As part of our ProtectHer initiative, in partnership with Nationwide, the special continues FarmHER + RanchHER’s commitment to supporting rural communities and creating space for conversations that matter. Because protecting agriculture means protecting the people behind it, too.
In this special program, Kirbe sits down with Jessica Cabrera of Farm State of Mind, Jeff Winton of Rural Minds, and Rupa Mehta of Perfect Sundays and NaliniKIDS to talk about the realities many farm and ranch families face every day — stress, isolation, pressure, and the importance of feeling connected and supported.
Together, they share personal stories, practical resources, and encouragement for anyone who may be struggling, as well as ways to support others in crisis — reminding viewers that checking in with neighbors, friends, and loved ones can make a real difference — and that asking for help is a sign of strength, not weakness.
For more information and resources, visit FarmStateofMind.org, RuralMinds.org, NaliniKids.org, and PerfectSundaysTV.com.