Woman with braid and hat in red tee shirt standing in field on Nebraska farm.

Determination on a FarmHer Journey

Hannah Esch is one determined young FarmHer.  Hannah brought a love of cattle, entrepreneurial spirit, and a desire to dig in, with her to college at the University of Nebraska.  There she landed in the Engler Entrepreneurship program and dove headfirst into starting her own company as a college student.  Her classwork there and a supportive community around her led her to start Oak Barn Beef where she direct markets the family beef to customers around the country.

University of Nebraska Engler Entrepreneurship student Hannah Esch standing in a meat locker in a red tee shirt at her business Oak Barn Beef in Nebraska.

From Campus Classes to Company Creation

I met Hannah on campus on the verge of a downpour.  We dashed into the Engler building, soaking wet.  Once inside we headed upstairs so Hannah could show me around and also stop into her office.  Yes, Hannah is probably the only college student I know with her own office!  The program provided just the right mix of inspiration, education, and a push that helped Hannah create a great base for her company.  

A Family Affair on the Farm

We headed off-campus and out of town for our next stop….the farm.  With Oak Barn Beef, Hannah buys cattle from her father and has them custom processed then stored in a freezer on the farm.  After a short drive through rolling hills and green pastures, we made it to the farm.  We weren’t there for long though.  Hannah, the dog, and I loaded up into the UTV and headed down the gravel road and out to where the family cattle were at pasture for a quick check.  

Black and white farm dog sitting in back of black UTV on farm in Nebraska.

Beef Subscription Boxes

The cattle were doing well out at pasture, with ample green grass to graze on in the warm summer months.  Back at the farm, we headed inside to see where the business of Oak Barn Beef happens.  Hannah got right to work, packing orders of the thick-cut, richly marbled steaks, and other cuts of meat.  She sells her meat online in subscription boxes and through direct sales.  It has been a steep learning curve on how to price, market, plan, store, and ship meat to customers around the country, but one Hannah has taken on with full force.  

Nebraska raised T-bone steak from Oak Barn Beef in packaging ready to eat.

Hannah is an inspiration.  She’s a breath of fresh air.  She’s a reminder to run after what you want with passion and drive.  She started her business at a young age and dove in with both feet.  While it hasn’t always been easy, she is determined to not only make it work but make it a success.  Stay tuned for Hannah’s epsiosde on Season 5 of FarmHer on RFD-TV in April.

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